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There are more online casinos than ever today, which can sometimes make choosing the right one challenging, especially if you are inexperienced and haven’t ever played on a site like this before.
When I played at my first online casino over a decade ago, I would only join the well-established brands. For example, I live in the United Kingdom and would typically stick to UK-licensed sites that also have land-based betting shops because I know they could be trusted.
When I fancied trying somewhere new to play online slots and other computer-generated or live dealer games, but discovered the ones I was considering joining weren’t controlled by operators with land-based betting shops, I would still only join the next most famous online casino sports betting sites and disregard most other sites.
Over the past few years, my approach towards finding somewhere new to play has dramatically changed, and the main reason for this is that I have run out of sites to join.
Therefore, I look for brand-new sites today because I have noticed they go above and beyond to compete against existing sites that have been successfully operating for ten or twenty years.
With that in mind, here are five ways new online casinos set themselves apart from their rivals, who have more of an online presence and global brand recognition.
Which marketing techniques and strategies do new online casinos employ to try to stand out from the crowd?
Anyone who has never played at an online casino may think they are all the same, but that statement couldn’t be further from the truth. Each site is unique and has its charm, style, and strategies for attracting new players.
The older, more well-established sites naturally find it easier to acquire new customers than new online casinos that are less than two years old and don’t already have a name for themselves.
Therefore, new online casino operators must go that extra mile to try and attract new members, but more importantly, keep those new players (like me) returning regularly to play on their site in the real money mode.
If you visit any of the highly recommended new, mobile, video and instant play casinos currently featured and listed on this page at Ask Gamblers, you should notice that many of them use the following five strategies to stand out from their competitors:
- They will typically accept multiple currencies if they are multi-jurisdictional and even more online payment methods to cater to a broader audience. They may even accept blockchain payments and cryptocurrencies, not just fiat currencies (e.g. Euros, GBP, and Dollars) and traditional payment methods/APMS (alternative payment methods) like PayPal, Visa, Trustly, and Paysafecard, to name a few
- They will have thousands more gameplay items to choose from, supplied by a more diverse range of providers, and they will likely have a selection of ‘exclusive’ games that can be found anywhere else
- The websites will be modern and refreshing, stylish and sophisticated, easy to navigate and use, and far more intuitive, interactive, and responsive, with quicker page/game loading times
- The friendly, responsive and professionally trained customer support agents will be available 24/7 via several effective methods, such as toll-free telephone, email, and live chat
- The initial new customer welcome bonus will be bigger and better with lower wagering requirements, and they will have a more rewarding loyalty program and daily login bonuses (where you actually win free spins and cash prizes most of the time)
Things to look for in a trustworthy new online casino
As mentioned, when online casinos haven’t been around as long as well-established sites, it’s harder for them to build up a decent reputation, so they have to try other things to ensure they quickly become a trusted brand.
When looking for a new online casino to join, make sure that it has positive reviews, a CasinoRank score of 8.00 or above (preferably) and excellent player feedback. I would suggest only playing on fully licensed and regulated sites because trusted operators will control them and run an honest operation.
The security on these sites will be 128-bit SSL (Secure Socket Layer) or higher, and they will comply with anti-money laundering and data privacy policies. The thousands of games will have high or above-average RTP payout rates and will only be supplied by industry-award-winning providers.
Final note
The other thing I would suggest looking for in a good new online casino is that it works well on your preferred device and that the services, products and features on that website work well in your preferred web browser.
I would also see what kind of safer gambling tools they have because the most trusted online casinos will provide a range of controls like deposit limits, win/loss limits, session time reminders, and more, which means they have your back and will ensure you remain within your budget each time you log in to play.
